etopuponline.com and Western Union Offer Options to Send Minutes to Friends and Family with Roshan, QB, UFone, Warid and Dialog Mobile Phones

Newton, MA, and Mobile Money Transfer Summit, Dubai, October 26, 2009

MoreMagic Solutions, a leading mobile payments platform provider, is offering Asian immigrants in the United States, Canada, and worldwide an easy and affordable way to send minutes home to relatives and friends in an expanded set of countries, offering connectivity to an extensive array of mobile operator networks. By using the internet at www.etopuponline.com, or going to any of 46,000 Western Union Agent locations in the United States, or another retail store, a customer can purchase a gift of minutes for phones from a multitude of mobile operators around the world. MoreMagic also enables P2P International Airtime Transfer for these operator's customers. The new Asian operators - Roshan in Afghanistan, QB in Cambodia, UFone and Warid in Pakistan and Dialog in Sri Lanka, join MoreMagic Solutions extensive worldwide coverage, which includes Claro, Telefonica Movistar, Tigo, Viva Dominicana, TSTT bmobile, Comcel Voila, LIME, Nuevatel Viva, EVN Telecom, Mobifone, S-Fone, Viettel, Vinaphone, and many more.

The airtime is immediately available, and the recipient is notified with a personalized SMS message. Travelers in the United States, Canada, and other countries are also able to recharge their own phones at etopuponline.com, at extensive retail locations or just using P2P on their mobile.

"Family and friends always want to stay in touch with their loved ones back home and love to send a gift of airtime over other gifts, as it is instantaneous and inexpensive," said Pankaj Gulati, CEO of MoreMagic Solutions. "MoreMagic Solutions is pleased to enable gifts for mobile phone minutes in so many more Asian countries, and it is easier than ever to send these gifts, either at etopuponline.com, or any Western Union Agent location in the United States." "Western Union is known for helping to connect people to their loved ones around the world," said David Shapiro, Senior Vice President, Western Union Global Payments. "Our relationship with MoreMagic Solutions is just one more example of how we are using our unparalleled Agent network to provide consumers with the services they want and need."

MoreMagic Solutions

With deployments in more than 50 countries worldwide, MoreMagic Solutions offers payment solutions for mobile operators, financial institutions, content providers, and distributors, enabling consumers to purchase goods and services on demand using a mobile phone, POS, or web. MoreMagic Solutions International Roaming Recharge Global Hub offers connectivity worldwide to deliver revenue-generating services, both domestic and international, including mobile recharge, minute transfer, mobile money transfer, mobile banking, bill payment; and mobile commerce; with integration into diverse network environments, languages, and currencies.

Contacts

Carol J. Meier
MoreMagic Solutions
+1 617-244-1598 x128
cjmeier@moremagic.com
www.moremagic.com