CORK, IRELAND - BOSTON, MASSACHUSETTS — October 18, 2004 —Park by Phone, the leader in mobile parking and MoreMagic Solutions, the premium provider of software solutions to enable charging and payment of premium content and services today announced that they would join forces to enable charging and mobile payments for parking and related services.

The agreement follows the news of their continued success with Cork CC Ireland where mobile parking services will roll out in time for Corks recognition as European City of Culture 2005. "The partnership with More Magic enables Park by Phone to achieve low cost, fast to market billing that operators and cities alike find essential to the launch of mobile parking", says Paul Doonan, CEO Park by Phone.

"We are looking forward to a long and fruitful relationship with Park by Phone and expanding the reach of mobile parking in the USA and via our network of global partners" says Pankaj Gulati, President and CEO of MoreMagic.

About MoreMagic Solutions
MoreMagic Solutions is the market leader in carrier-class cross-platform transaction solutions for mobile service providers. MoreMagic's product range enables dynamic pricing and payment of a wide variety of network services and applications over all 2G, 2.5G, and 3G networks. The company's transaction and payment solutions extend the reach of service providers from access to payment transaction management, allowing service providers to leverage added value from their existing subscriber base, billing systems and referential information such as location data. MoreMagic is headquartered in Newton, Massachusetts. More information on MoreMagic Solutions and its products can be found at www.moremagic.com.

About Park by Phone
Headquartered in Ireland, Park by Phone supply convenient, fast and easy to use parking payment system offering registered users unsurpassed flexibility and access to on-street parking. By utilising advanced mobile and wireless technologies Park by Phone eliminates the need for cash payments and provides the motorist with access to the most convenient and efficient monitored parking system available. For the City it offers cost savings and convenience.

Press Contact:
Park by Phone
Paul Doonan
+353 27 5400
Paul.doonan@parkbyphone.ie

Press Contact:
MoreMagic Solutions
(617) 244 1598
press@moremagic.com