MoreMagic announces full deployment of Electronic Recharge for C&W in the Caribbean

Miami, FL and Newton, MA, USA. Jan 26th, 2007.

Cable & Wireless Caribbean and MoreMagic Solutions are pleased to announce that they have reached a milestone of full deployment of eTopup using MoreMagic's MTopUpTM solution, implemented with Cable & Wireless Caribbean since 2004. eTopUp allows subscribers to replenish funds in prepaid accounts anytime anywhere using a mobile phone, an ATM, the web, automated kiosk or a point-of-sale terminal. Cable & Wireless was the first company to launch eTopUp for mobile customers in the Caribbean, eliminating the need for purchasing a physical card in order to receive airtime. eTopUp has enabled customers across the region to purchase airtime with any amount of money they choose, rather than the pre-determined amounts sold on cards.

"We at Cable & Wireless Caribbean couldn't be more proud of attaining this milestone," said Paul Hamburger, Cable and Wireless Caribbean's Chief Commercial Office for the Americas. "There has been an incredible amount of hard work done by our teams, and this shows that eTopUp has really been embraced by our customers. And we look forward to building on this achievement."

Said Hamburger, "Customers tell us that they prefer eTopUp over cards, our dealers certainly prefer it as well, as the customer can always get what they want when they want it, leading to increased availability and sales."

Cable & Wireless Caribbean has now deployed eTopUp in all of its markets and many markets have replaced prepaid cards entirely. The eTopUp experience for the customer is far easier than using cards, as they no longer have to scratch a card, and dial in the card number. The eTopUp experience is also available for prepaid users when they roam in the Caribbean via C&W dealers and the web, allowing airtime to be purchased anywhere.

MoreMagic CEO Pankaj Gulati said, "Our partnership with Cable and Wireless has been an incredible success, with our team working closely with C&W personnel to deploy the service in the Caribbean. This milestone is a testament to not only our abilities and the advanced capabilities of our MTopUpTM products, but to the forward thinking of Cable and Wireless. They had faith in their customers moving to a superior technology, and that faith has been rewarded."

About Cable & Wireless

Cable & Wireless is one of the world's leading international communications companies. It provides fixed and mobile voice, data, IP (Internet Protocol) and broadband services to business and residential customers, as well as services to other telecoms carriers, mobile operators and providers of content, applications and internet services.

Cable & Wireless' principal operations are in the United Kingdom, the Caribbean, Panama, Macau and Monaco. For more information about Cable & Wireless, go to www.cw.com.

About MoreMagic Solutions

MoreMagic Solutions is a privately held company based in Newton, Massachusetts. MoreMagic provides world-class micro-payment, m-commerce and electronic recharge and solutions around the globe using their award-winning, carrier class mobile payments platform MBrokerTM. MoreMagic has deployed its solution in more than 20 countries worldwide. For more information about MoreMagic, go to www.moremagic.com.

 
 

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